Mitsubishi Breaks 10 Year Sales Record
Oh you thought it was a good record? It's not. Since 2007 Mitsubishi has failed to sell more than 100,00 cars in a given year, and it isn't until 2017 where they've finally broken the six-digit barrier. Spearheading the sales with a steady climb since 2016 are the two cars anyone cares about by Mitsubishi. The Outlander and Outlander Sport. Combined, these SUVs make up exactly 66% of the 103,686 total sales for the 2017 year.
But as you'd expect, Mitsubishi's automotive division is still on a dingy in the middle of the ocean. Reviews for the Outlander are sub-par citing a requirement for premium fuel (V-6), cramped third row, and sloth-like CVT transmission as reasons to pass on this model. There's dozens of cars in this category of compact SUV so competition is fierce, and while Mitsubishi is finding an improvement in sales they're fighting a losing battle. You know it's not a good sign when a three-year-old Lancer Evolution is still listed on the Mitsubishi website.
If you're looking for redeeming factors, it's cost. The Mitsubishi Mirage G4 and Outlander are one of the cheapest cars on the market with Apple Carplay and Android Auto as standard. The Outlander, with its $23,945 starting price, is also the lowest cost three-row SUV you can buy today. But do keep in mind, at these price points you get what you pay for.
Recent and future models for Mitsubishi include the 2018 Outlander PHEV plug-in hybrid released in December 2017 and the Eclipse Cross crossover planned to arrive in dealerships in March this year.